LEWIE COYLE FOOTBALL Academy // copywriting, Web Design
END-TO-END web DESIGN and copywriting for the launch of HULL CITY CAPTAIN LEWIE COYLE’s FOOTBALL ACADEMY IN HIS HOMETOWN, HULL.
Intro
Intro
The Lewie Coyle Football Academy is the official football academy of experienced Hull City defender and captain, Lewie Coyle. Lewie’s footballing journey has taken him from the Leeds United Academy, where he broke through a decade ago, to Harrogate Town, Fleetwood Town and now Hull City. With almost 300 professional appearances under his belt, he is now eager to give back to the same community he grew up in and enhance children’s lives, using football as the vehicle.
His mission is to not only develop footballers and give them a chance to follow in his footsteps into the professional game, but also develop social skills and instil self-belief, so that they can go on and pursue whatever they want in life.
LCFA will officially go live in Spring 2024, but have already started drumming up interest through the website in anticipation for the big launch.
The Brief
Working with Lewie, our brief was to create a visually engaging, professional and easy-to-use website that will initially be used to generate interest, but also has the capability of facilitating bookings further down the line and expanding on the services offered.
Lewie’s clarity on what the Academy is and the purpose it will serve helped immensely when crafting the copy for the website. We leaned into his own football experiences, but also placed his family’s sporting background and affinity to the local community at the heart of the Academy's offering.
The Work
Working collaboratively, DRIFT managed the domain URL, imagery, brand assets and re-worked all of the copy provided. From there, we laid out the website’s core design, incorporating all brand colours and fonts, and built out the pages that would help communicate the brand story.
Ensuring the site has the best chance to succeed online, I worked through some of the fundamentals for SEO and indexed the site on Google Console, to enable organic traffic upon putting it live.
From enquiry to the website going live, the turnaround time was two weeks.
“Joe went above and beyond, and produced a website that exceeded my expectations. He was efficient when dealing with any amendments or last-minute requests, and communicated progress throughout. The most impressive thing is how Joe understood my vision and ideas, and was able to put what was in my head into the design, branding and copy. I’m really pleased that I was introduced to Joe’s work and will certainly recommend him to anyone else who needs a website building or bringing to life. ”