BREAKING LINES PODCAST// SOCIAL MANAGEMENT, PERSONAL BRANDING, MONETISATION, VIDEO & AUDIO EDITING
CONSULTANCY SERVICES TO ACCELERATE THE GROWTH of FORMER FOOTBALLER AND MANAGER GARY ROWETT’s PODCAST, BREAKING LINES.
Intro
Intro
Breaking Lines is a football-focused podcast hosted by experienced EFL manager Gary Rowett and his long-serving Head of Performance Dave Carolan, who, together, take you behind the dressing room door with insights, discussions and anecdotes from over 2,000 professional games.
Their mission is to build a solid brand and create content that engages different listener profiles, from fans to coaches, to analysts and fellow managers.
The BRIEF
Gary approached DRIFT to help him grow his podcast, as well as enhance his own personal brand. We were tasked with creating a compelling content strategy; professionalising, managing and tracking all social media outputs; integrating video and cleaning audio.
Gary and Dave’s clear vision as to what they hope to achieve with Breaking Lines was, and continues to be, a huge help. We have leaned into Gary and Dave’s own footballing experiences, but also tried to create fresh content topics that engage and interact with the wide range of target audiences.