DAVID NORRIS PT // LANDING PAGE AND CONTENT CREATION
Full digital marketing strategy, landing page design and content creation for former midfielder turned strength and conditioning coach, David Norris.
Intro
Intro
Since David Norris transitioned away from full-time, professional football, he has excelled as a personal trainer, building up an eye-catching portfolio of clients - from professional boxers to Premier League footballers.
The ex-Plymouth Argyle, Ipswich Town and Leeds United midfielder is now looking to grow his digital presence and attract more eyes on his brand, having enjoyed lots of success through his offline efforts.
The Brief
Our brief was to build a landing page for an off-season/pre-season fitness programme targeting footballers of all levels. Additionally, we were tasked with producing a promotional video, photo gallery and bespoke social media assets to help launch the programme, while also showcasing the group work done with elite-level boxers.
The Work
Using lpages, we created a landing page, which integrated with Stripe and streamlined the payment process, allowing the client to capture emails and track activity on the page through real-time analytics.
We also shot and edited high-quality imagery to be used across social media, along with a promotional video to drum up additional interest and be embedded into the landing page.
The RESULT
“Before speaking to Joe, I had no way of selling my football-specific fitness programme online. Not only did I get a landing page that was able to automate payments through Stripe, but I also received some high-resolution imagery and video that generated lots of engagement across social media and ultimately drove people to purchasing the digital programme. I’d highly recommend DRIFT’s photography and film services to anyone looking to launch new product or improve their digital presence. ”